A lot of doom-mongering, until it laments that ‘clients are taking a more conservative route… Optimisation, usability and customer insight will what [they] concentrate on’.
That’s a good thing!
Was pleased to read (albeit between the lines) that innovation is seen as a means of weathering the storm. I gave a presentation at an Apple seminar in 2005 and what struck me there was that it was Apple’s steady spend on R&D that saw them through the lean years. A good example to keep in mind.
Alex Stobart emailed me about Show Us A Better Way – a competition set up by the UK Government to encourage ideas for data mash-ups.
There’s a £20k fund to allocated across one or a series of winning ideas. In a presentation to Tom Watson, I recommended five pots of up to £15k each, which I still stand by as a more appealing and sustainable prospect for entrants.
But this is a good start and will no doubt evolve over time. I’d recommend the POI Task Force pay keen attention to the likes the BBC Innovation Labs if they are going to pursue this year on year.