Putting all your vids in one basket?
January 13, 2009
Is it ‘risky’ to put all your video content on one site? Particularly if you are ‘government’?
See – www.readwriteweb.com/archives/the_youtube_government.php.
Other decent options?
- www.vimeo.com
- www.blip.tv
- www.flickr.com
In doubt? Check:
- Audience size and type
- Cost
- Copyright
- Commenting
- Statistics
Being in more places, means more eyeballs. But it also means more management and tracking. The ol’ cost:benefit analysis.
Seen this?: http://www.tubemogul.com/index.php
Not used it but looks promising
I can think of a few other things to bear in mind:
Embed-ability
API availability (RSS feed, or ideally more, a lot more)
Reliability. You can bet every new version of Flash is rigorously tested against YouTube, due to sheer volume of traffic; can’t say the same for every niche video site.
Cross platform access. Both the iPhone/iPod Touch and Android/G1 have built-in YouTube client software; but it’s the only streaming video (currently) available.
I’m not sure being in more places does mean more eyeballs. I can’t quite believe people using (let’s say) Vimeo refuse on a point of principle to visit YouTube.
But this could all become a whole lot easier in recessionary times. Video streaming costs big money; and I can see a lot of these niche sites disappearing.
Anyway… I’d rather government concentrated on decent, web-friendly content rather than spending time and effort pumping soulless rubbish into multiple places.
I’ll look into that, Jeremy. A very good suggestion, and of course, there are tools to let you publish other types of content in multiple places with the push of one button. Good to get a list together, I think.
Hear ya, Simon.
This has been worrying me for some time. We might give TubeMogul a go.