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Stuff what I has been reading: 17/02/10 – 24/02/10

'Reading the TV novels summary' by pedrosimoes7

Over the last seven days, I have become a richer and more-engaging person for having read:

1. ‘Evaluating our blogs‘ from Stephen Hale’s FCO blog

“Foreign Office bloggers should focus on making sure that their blogs are integrated, personal, real-time, and 2-way. These are the headline findings of our detailed evaluation of the impact and reach of our blog”

The latest in a strong series of evaluations by the FCO’s Digital Diplomacy Group of their digital media activities. A very useful, well set out contribution to the growing body of research on governments’ use of digital engagement.

2. ‘British Social Attitudes 25th Report‘ from the National Centre for Social Research

“Every year the British Social Attitudes survey asks around 3000 people what it’s like to live in Britain and how they think Britain is run. The survey tracks people’s changing social, political and moral attitudes and informs the development of public policy.”

Published back in January, this report and the short summary of findings provided online, are essential reading on the British social attitudes ahead of the General Election.

3. ‘How to handle and encourage trailblazers‘ by Laurence Jackson for Guardian Public

“The public sector is hardly renowned for taking risks, but leaders should be able to identify trailblazers in their organisation – employees with a creative spark or energy or vision – and encourage them to realise their potential”

An overview of a study – conducted by Manchester Business School and Wickland Westcott – of the characteristics, career history and ambitions of 30 public sector leaders, selected for their ability to drive transformation in public services.

Surfing Spots… all-in-one-page debate, pupil voices and ROI

Do people still talk about surfing the web? Well, anyway…

While surfing around recently, I spotted the following:

1. BBC’s experimental online debates

www.bbc.co.uk/scotland/history/debates/identity/

This online discussion format is a departure from the normal message boards and comments used by the BBC. I liked the way they had incorporated the issue, the two sides (using rich media), an indication of sentiment, example comments, and the ability to add your own all on one page. The look of the UI is a little bit dated , but hey-ho.

I haven’t been able to find out who’s been behind them or what’s going to happen next. Any leads appreciated.

2. Involver

www.involver.org.uk

A former colleague, Greg Sanderson, emailed me a link to the website of Involver, the social enterprise he is working for, which promotes smarter school councils.

I hold this up as an impressive example of what agile small organisations like Involver can do with WordPress and a few well chosen social web accounts to communicate, consult and encourage communities of practice online.

3. SWIX

www.swixapp.com

SWIX is a company that ‘helps companies measure the ROI of their social media marketing campaigns’. I signed up to test their SWIX app, which is in beta. I’ve done a lot of reviews of these sorts of tools and even in beta this is impressive.

You create a dashboard capturing activity across your corporate/personal/campaign presences online, SWIX tallies them all up and calculates an ROI for each. It even gives you the choice of sharing this information in an automated report, a webpage or not at all. Would like to see a tie in with some more embedded market players, such as Netvibes.

The SWIX blog is at http://blog.swixhq.com.

Nudge nudge, think think – competing strategies for changing civic behaviour

Governments can no longer rely on the traditional behaviour change tools of regulatory and economic instruments to shape civic actions. But should they turn to choice architecture or deliberative participation as an alternative? Both are very in vogue, but can real shifts be achieved by appealing to perceptions of cost-benefit or by changing values?

In their fantastic discussion paper Nudge nudge, think think, Peter John, Graham Smith and Gerry Stoker walk us through the emergence of ‘Nudging’ and of ‘Deliberation’ as competing strategies available to policy makers seeking to change the behaviour of citizens. The authors discuss the strengths and weaknesses of both strategies and provide a handy comparative analysis, which is neatly summarised in this table:

Nudge Think
View of preferences Fixed Malleable

 

View of subjects Cognitive misers, users of shortcuts, prone to flawed sometimes befuddled thinking Reasonable, knowledge hungry and capable of collective reflection

 

Costs to the individual Low but repeated High but only intermittently

 

Unit of analysis Individual-focussed Group-focussed

 

Change process Cost-benefit led shift in choice environment Value led outline of new shared policy platform

 

Civic conception Increasing the attractiveness of positive-sum action

 

Addressing the general interest
Role of the state Customise messages, expert and teacher Create new institutional spaces to support citizen-led investigation, respond to citizens

 

In the coda, the authors explore how the two strategies can learn from each other and be brought together in a coherent manner. Although they accept that coherence is very difficult in practice because both strategies hold different understandings of human behaviour and theories of change, they both share a fundamental driving principle:

Governments accept they cannot rely on issuing commands or creating incentives: they must deal directly and engage with the citizen, whose participation helps to co-produce public outcomes.

Ultimately, as the authors conclude, to be a successful practitioner of nudge it you need to understand what makes deliberation work and to be an effective practitioner of think you need to understand the dynamics of nudge.

The paper discusses at length the design of Nudging and Deliberative processes, but does not spend enough time – to my mind – considering how they are communicated to the public, even though both strategies are highly reliant on effective marketing of intriguingly differing styles.

Room for improvement aside, this is a very accessible article containing learning and challenges for functions across government.

Another paper from the same ESRC-funded research programme that is also worth a read is Can the internet overcome the logic of collective action? which takes an experimental approach to investigating the impact of social pressure on political participation. This paper tests the hypothesis that social information provided by the internet makes it possible in large groups to exert social pressure that was previously only considered viable for smaller groups.

Who is accountable? Giving power away in a centralised political culture

We are all localists now.

So starts a new research report by IPPR exploring the political consensus around decentralisation and the barriers to achieving it in practice – Who’s accountable? The challenge of giving power away in a centralised political culture.

The researchers asked a representative sample who they regarded as accountable for the performance of public services. Across a range of services – health and policing, for example – no matter who is charge, the public placed responsibility firmly at the feet of government. However, in other cases – such as education and transport – accountability is more diffuse. Why?

The report considers a number of factors, but of particular importance seems to be good communication. When power is devolved, the lines of accountability must be made clear. The examples of devolution in Scotland and public transport make for interesting case studies in this respect.

However, in the report the authors write:

… ministers may be more inclined to give up powers where lines of accountability are clear and when they can be reassured that once they’ve let go, the public, the media and the oppoistion will accedpt that responsibility rests at the local level.

I do think the authors should have spent longer considering the important influence of party politics and media representation, alongside that of public attitudes and perceptions, in order to get the full picture.

Otherwise, it is an interesting and well set out piece of original research.

Twitter is tomorrow’s email… technology adoption in organisations

Phases of technology adoption in organisations

Phases of technology adoption in organisations

In 2004 – in Lithuania, of all places – Professor Stephen Coleman introduced me to a four-phase model for understanding how new technologies are adopted and influenced by organisations.

Don’t know if he came up with it directly but finding it beautifully simple and functional, I’ve used it countless times since to make sense of how technology use is developing in organisations I have worked for or with.

I was discussing it with Neil Williams over a cerveza recently, and decided to add a fifth phase that I’d like to share here.

Coleman’s four phases (note – I’ve tweaked the names, but not their essence) ran as follows:

hyperbole > resistance > institutionalisation > transformation
Read More…

Stuff what I has been reading… 27/07 – 02/08

Push too hard for revenue in the short term, they might drive away users, undermining a network. Leave it too late to monetise and the business could collapse.

Social media – is it about money or people?

[From The Economist]

There are no self-evident connections between the key objectives of counter-terrorism, development, democracy/ state-building and counter-insurgency. Counter-insurgency is neither a necessary nor a sufficient condition for state-building.

Rory Stewart knows Afghanistan, and this essay is a expert analysis of the problems with the Afghan ‘mission’; it is a pity that his solution to the problem is not as clear as his diagnosis of the problem.

[From the London Review of Books]

Of all the economic bubbles that have been pricked, few have burst more spectacularly than the reputation of economics itself.

A spirited but balanced defence of the dismal science.

[From The Economist]

Where’d you get that natty stat?

If we’re talking general stats about who’s online and why, I tend to use the following sites, not just for the readily available free data but also for the crucial analysis:

  1. BBC
  2. CIA World Factbook
  3. ComScore
  4. Econsultancy
  5. The Economist
  6. Hitwise
  7. Ipsos MORI
  8. Mashable
  9. Neilsen Online
  10. Ofcom
  11. ONS
  12. OxIS
  13. Pew Internet
  14. Techcrunch
  15. World Internet Project

What about you?

The UK Online in 2009

  • Are you an average web user?
  • What makes some people upgrade their connection, while others don’t even have dial up?
  • Why do some people think they spend too much time online?
  • Why do so many of us trust what we read on the web?

These questions answered and more by the 2009 Oxford Internet Survey produced by Oii.

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