Been dipping into a book by Seth Godin lately. I say dipping – it’s been a bit like swimming at a British beach. It’s a sunny day and you want to go in but it’s freezing cold when you do. You jump in, you jump out – gawd, that was baltic, not trying that again. Five minutes later… maybe I’ll try again, maybe it will be better.
Anyhoo… he blogs and I went there today and read that yesterday his company has launched HeyMonkeyBrain.com – ‘Where Smart People Go To Argue’ apparently. Basically – simple layout suited to binary arguments with ‘yay’ on one side and ‘nay’ on the other. Of the first set of arguments put up there, it’s mostly same-old – PC vs Mac, vinyl vs digital, which came first, the chicken or the egg – as well as a few, wacky web 2.0 arguments – such as, ‘Steve Jobs is a prick’ and ‘Seth Godin needs to grow a soul patch’.
My first thought was that it looks like a laugh. My second thought was to wonder how long it will take for speculation about it’s political applications to begin. Followed swiftly by whether its a good thing or not?
Have I started it? Have I killed it? Should I be asking this question on HeyMonkeyBrain.com?