Finding the silver-lining between the lines

A ‘news analysis’ article on NMA gathers quotes from industry senior managers on what ‘the economic crisis’ means to digital.

A lot of doom-mongering, until it laments that ‘clients are taking a more conservative route… Optimisation, usability and customer insight will what [they] concentrate on’.

That’s a good thing!

Was pleased to read (albeit between the lines) that innovation is seen as a means of weathering the storm. I gave a presentation at an Apple seminar in 2005 and what struck me there was that it was Apple’s steady spend on R&D that saw them through the lean years. A good example to keep in mind.

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