Finding the silver-lining between the lines

A ‘news analysis’ article on NMA gathers quotes from industry senior managers on what ‘the economic crisis’ means to digital.

A lot of doom-mongering, until it laments that ‘clients are taking a more conservative route… Optimisation, usability and customer insight will what [they] concentrate on’.

That’s a good thing!

Was pleased to read (albeit between the lines) that innovation is seen as a means of weathering the storm. I gave a presentation at an Apple seminar in 2005 and what struck me there was that it was Apple’s steady spend on R&D that saw them through the lean years. A good example to keep in mind.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s