Inspired by colleagues in DIUS, BERR and POI Taskforce, I’ve been working with a small team at COI (Adam Bailin, Seb Crump and Tiffany St James) to quickly pull together some social media activity around the consultative review on the UK government’s guidance on improving its websites.
It’s the first time we’ve had a go at a corporate level, so we’re evaluating it as we go.
I pulled a short briefing together on what we are doing, where and why; I thought it would be worth sharing for anyone who is interested in the background…
The Transformational Government Digital Policy Team is opening its TG116 (‘Measuring website usage’) and TG128 (‘Measuring website costs’) guidance to stakeholder review.
The exercise has been identified as an opportunity to evaluate ways in which social media can facilitate the Review.
This will be the first time that COI has used the social media for the purposes of a consultative review.
It is projected that using social media in this way will open the Review out to a wider pool of participants, offer a more efficient means of facilitating the Review, provide the process with greater transparency and produce a stronger end-product.
The pilot will help COI capture and measure activity and results. The resulting evaluation will then be available to inform future practice (by COI and other departments).
- Collaboratively reviewed documents (general discussion comments and specific recommendations for amendments);
- Traffic/usage figures (to, within and from site);
- Qualitative feedback on process from participants and spectators;
- Automated capture of online activity relating to the Review.
The following social media components will be combined to facilitate the Review.
They have been selected because they are free to use, quick to mobilise, appropriate to the objectives and user-base, and they are measurable.
1. ‘Commentariat’ themed Worpress blog
- will explain the purpose and scope of the Review;
- will provide information on how to contribute to the Review;
- will make the PDF versions of the documents available for download;
- will house the ‘commentable’ versions of the documents.
2. Digital Policy team Twitter account
- will be used to promote the review and encourage participation;
- will be used to flag milestones in the Review process (such as the launch and impending closure of the Review);
- will be used by the DP team to engage the participants and spectating stakeholders.
3. COI Netvibes feed aggregator
- will be used to automatically aggregate online coverage of Review and ‘off-site’ activity;
- Review will be given dedicated sub-page;
- will encourage use of appropriate #tag.
- Used to offer participants opportunity to feedback on ‘what we did well’ and ‘what we could do better’.
- The Review will be accessible via www.coi.gov.uk/improvingwebsites.
- The Team’s twitter account will be at www.twitter.com/digigov.
- The Netvibes agrregator wil be at www.netvibes.com/coi#Digigov
- The Uservoice survey will be via www.coi.gov.uk/improvingwebsites and also at http://coi.uservoice.com.
The Review components will be managed by the Digital Policy team, with set up and evaluation support from COI Interactive Services.