One thought on “The paradox of social media

  1. A well observed and balanced view, Ross. This duality hadn’t occurred to me but it’s absolutely spot on. Social media is what you make of it – which introduces two big random factors in how that turns out: a) who “you” are (and whether you know what you’re doing) and b) what you’re trying to do – because if you don’t align the activity to a strategy it can be a worthless drain on time.

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