One thought on “The paradox of social media

  1. A well observed and balanced view, Ross. This duality hadn’t occurred to me but it’s absolutely spot on. Social media is what you make of it – which introduces two big random factors in how that turns out: a) who “you” are (and whether you know what you’re doing) and b) what you’re trying to do – because if you don’t align the activity to a strategy it can be a worthless drain on time.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s