Evaluation has always been important to digital engagement – what did you set out to achieve, did you get there, what metrics did you use to reach that conclusion?
There is a particularly big push on at the moment because Andrew Stott, the new Director of Digital Engagement, has indicated that identifying ‘best practice’ in this area as one of his early priorties.
At a recent Heads of Digital Engagement meeting, Stephen Hale, Head of Digital Diplomacy at FCO, gave a thorough, frank and superbly produced evaluation of the digital engagement activity around the recent London Summit.
The London Summit evaluation report – the numbers, the performance indicators, the channel combinations and user surveys – has been published on the Summit website.
Anyone who is interested in evaluation of digital engagement ought to read the report, particularly ahead of running any big set-piece events that combine the on- and the offline. That said, they don’t come much bigger than the London Summit.
For more of a ‘snapshot’ of day-to-day digital engagement activity, check out the results of Emma Mulqueeny’s tweet-round, which captured what various departments, agencies and local government authorities use on a daily basis to work with and in response to the media.