Angus Loughran has nothing on me :)

UK ‘internet landscape’ stats slide from recent presentation.

Might find it useful.

  • The Internet is 40 in 2009, the World Wide Web is 20
  • Global Internet usage reached more than 1 billion unique visitors in December 2008 (ComScore 2009)
  • Almost 16.5 million households in the UK had internet access in 2008. This represents nearly two thirds of the total households in UK, and a rise of more than 1.2 million since 2007 (ONS 2008)
  • 70% of Britons use web, 30% do not (OxIS 2009)
  • The online population now reflects the demographic make-up of the UK as a whole, with a 52%/48% male/female split. 21% of internet users are 25 to 34 years and at the other end of the spectrum, the over-50s now represent 30% of total time spent online. (BMRB Internet Monitor 2009)
  • 33% of British users have 7 or more years of experience using the web (OxIS 2009)
  • 51% of British users rate their skills as good (OxIS 2009)
  • 89% of UK users felt fairly or very confident about their critical skills such as evaluating the credibility of a source online (OxIS 2009)
  • The UK has the most active online population in Europe, with the highest average number of daily visitors (21.8m), the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours). (ComScore 2009)
  • Trust in the internet is growing, and is higher than television and newspapers/magazines (which still best the internet for entertainment purposes) (OxIS 2009)
  • 38% of Internet users had met someone on the Internet they did not know before (OxIS 2009)
  • Most internet users believe that the use of the Internet is of value in creating opportunities for personal, financial and economic advantage (OxIS 2009)
  • 38% of professionals believe the internet makes them more productive (OxIS 2009)
  • 49% of adults had used an internet banking service, 34% had sought health-related information, 25% had looked for a job or made a job application and 31% had looked for information on education, training or courses. (ONS 2008)
  • One fifth (21%) of Internet users undertook at least one civic action on the Internet, compared to one third (34%) of users who had done this offline. (OxIS 2009)
  • Use of government services online was undertaken by a relatively large proportion of the population (59% in 2009) and increased considerably since 2005. (OxIS 2009)
  • 44% users have posted photos online, 33% have posted on message boards, 22% have a blog, 19% had commented on someone else’s blog, 8% had contributed to a wiki (OxIS 2009)
  • One in every six minutes the average internet user spends online are spent on a social media channel (Neilsen Online 2009)
  • 47 per cent of Britons online use Facebook (Neilsen Online 2009)
  • UK internet traffic to video websites has increased by 40.7% over the last 12 months. Twenty hours of content is uploaded to YouTube every minute. (Hitwise 2008)
  • As of December 2008, 12.9 million people, or around 25 per cent of the population, used mobile internet. 19-34 year olds are most likely to use the mobile to access internet. (ComScore 2008)
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