Twitter is tomorrow’s email… technology adoption in organisations

Phases of technology adoption in organisations
Phases of technology adoption in organisations

In 2004 – in Lithuania, of all places – Professor Stephen Coleman introduced me to a four-phase model for understanding how new technologies are adopted and influenced by organisations.

Don’t know if he came up with it directly but finding it beautifully simple and functional, I’ve used it countless times since to make sense of how technology use is developing in organisations I have worked for or with.

I was discussing it with Neil Williams over a cerveza recently, and decided to add a fifth phase that I’d like to share here.

Coleman’s four phases (note – I’ve tweaked the names, but not their essence) ran as follows:

hyperbole > resistance > institutionalisation > transformation
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