Which Pro Should Go?

Been having an on-going chat with a colleague that you might find quite interesting. It’s about a ‘grey protocol’, meaning we both agree on an action but not who should lead the action.

The hypothetical scenario we are throwing around is a state of an emergency in the UK. It’s in an advanced stage; it’s dangerous out there. But don’t worry, we’ve anticipated this might happen and there’s been years of planning put in.

The web plays a major part in the government’s response [duh!] in getting information out there – good quality information, timely information and, crucially, well-placed information. Getting info into the [non-state sanctioned] places online that people are already using to monitor and discuss what’s going on is thus a top priority.

Herein lies a ‘grey protocol’: who goes in? A trained government official with communications or policy specialism, or a commercial contractor with an extensive social media portfolio?

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