Lessons for behaviour change communications in the age of austerity

'to the rescue' by fergaloid

Last week was One World Media Week, a week-long programme of events around the One World Media Awards.

I made it along to two of the fringe events organised by the Institute of Development Studies at the Royal Society, ‘Media as a Tool for Development’ and ‘White Man to the Rescue? International Development in the Media’. Discussions at both meetings ranged across international development issues, but it was behaviour change campaigns proved a consistent theme.

The delegates were mainly from academia, NGOs and broadcast and press media. Yet behaviour change communications is also a major theme for government. Having worked in both sectors, it struck me over the course that in this so-called age of austerity that there were many lessons government can learn from the way NGOs conduct their campaigns. That said, on reflection, there are lessons that civil society can learn from government.

Continue reading “Lessons for behaviour change communications in the age of austerity”

Tool-up NGO-style – 20 web-based tools for daily working

My fiancee, Gemma, is a very adventurous woman. She works in countries like Afghanistan, Chad and Nepal for a development communications NGO called Equal Access.

In 2009, Equal Access opened up a new office to run radio projects in Yemen, and in November Gemma went over train the Yemeni team. Unfortunately, Gem got sick and I had to go to Yemen to bring her home. Always looking for the positives, I at least got to visit an amazing country and had a chance to see Gemma’s organisation at work.

Amidst all the excitement in setting up the new office, there were also problems, not least in the areas of IT and communications. Although there was a decent web connection, the team was very dependent on desktop software for basic office functions, organising themselves, keeping in touch with Equal Access HQ in San Francisco and with partners and funders around the world. Problem was that this software cost a lot, needed expertise to install and sync, and that is if it ever gets through customs with visitors.

It got me thinking about the web and how the tools it holds could help. Might these support everyday tasks? Could they save money? Improve communications? Perhaps encourage innovation? It seems that in some sectors knowledge of these tools is well-established, whereas in others their use is unfamiliar and the choice can be bewildering.

Out of that thinking came the list below. The inclusions do basic things, at a low cost or for free, are easy to set up and manage, and work well on low bandwidth. I’ve written it up with Equal Access in mind, but it may also be useful for other small to medium-sized NGOs thinking about how to take advantage of the web. Continue reading “Tool-up NGO-style – 20 web-based tools for daily working”