Went in to visit the Google’s Public Sector team this week to pick their brains on YouTube. Charlotte and Katarina had lots of interesting things to demonstrate, but I was most taken by a video they showed me.
Made for the Metropolitan Police by Spike, ‘Choose a different ending’ is one of the sharpest uses of YouTube I have yet seen for a public sector campaign.
It’s more of a play than a watch; check it out at www.youtube.com/watch?v=JFVkzYDNJqo and the campaign site at www.droptheweapons.org.
Insighful and hardworking creative, using the technolgy and the channel superbly; not preachy but makes you think twice. I think this might have an impact; it’s already caught on and seems to generating the views from exactly the intended audience. I’m really keen to locate an evaluation. Continue reading “Choose a different ending”
Logged into Facebook this morning to find a message from Mark Zuckerburg himself. It was basically all about the new layout, but I was also rather surprised to find out that they are describing Facebook as a ‘movement’ (see below). That’s taking it too far.
So, what about this new layout; this big moment in social network history? Continue reading “A big moment in social network history”