A Digital View on Swine Flu

It’s no secret that the Government was preparing for a flu pandemic – featuring as high as it did in the 2008 National Risk Register. And although the actual outbreak came out of the blue, it’s been acknowledged that the UK was pretty well prepared both in clinical and communications terms.

The COI has been working for a number of months on pandemic flu preparedness (with the Department of Health as the lead department) because from the off the government recognised the importance of digital media for not only getting the word out but for also getting it back.

Continue reading “A Digital View on Swine Flu”