2008 – Getting the skinny

2007 was the year of the online petition.

Downing Street invited the great British public to create and sign petitions on its website. Millions duly did and what an ‘insight’ it was. The media lost interest after a couple of months, but in eDemocracy conferences it was impossible to escape ‘the great petition debate’.

The BBC had a go. They mobilised an e-petition as part of the ‘Free Alan Johnston’ campaign. They got about 200,000 signatures from all over the world.

And even burger punters, McDonalds, had a stab. ChangeTheDefinition.com invited us to help MaccyDees to pressure the UK’s dictionary houses into dropping or rewriting the definition of ‘McJob’, which is apparently not a word with positive connotations. They even had a ad up on the big flashy boards at Piccadilly Circus. Cheeky.

2007 was the year of the online petition. Gawd. Continue reading “2008 – Getting the skinny”