Twitter is tomorrow’s email… technology adoption in organisations

Phases of technology adoption in organisations
Phases of technology adoption in organisations

In 2004 – in Lithuania, of all places – Professor Stephen Coleman introduced me to a four-phase model for understanding how new technologies are adopted and influenced by organisations.

Don’t know if he came up with it directly but finding it beautifully simple and functional, I’ve used it countless times since to make sense of how technology use is developing in organisations I have worked for or with.

I was discussing it with Neil Williams over a cerveza recently, and decided to add a fifth phase that I’d like to share here.

Coleman’s four phases (note – I’ve tweaked the names, but not their essence) ran as follows:

hyperbole > resistance > institutionalisation > transformation
Continue reading “Twitter is tomorrow’s email… technology adoption in organisations”

Commons in Cyberspace – coming to pass?

Back in 2006 (when we were still going about in horse-drawn carts and every man wore a hat)  I wrote a think-piece (as we called them) about ‘Commons in Cyberspace‘, building on some academic work written by Jay Blumler and Stephen Coleman in 2001 (probably in a cave over a dinner of mammoth and sabre-tooth cat).

We called it ‘edemocracy’ back then. Oh, how they laughed.

:)