Was part of a good discussion today about 1) highs-and-lows of the digital year [almost] gone and 2) hopes and fears for the year to come.
Barack Obama’s use of digital media featured highly in both. We spoke about our shared admiration for the election campaign, and our shared aspirations for what might happen after January 20th 2009.
What excites someone in my sort of role about what the new US Administration might do with digital, is how it might excite other leaders around the world and encourage them to keep pace.
Only time will tell if the adventurous, inclusive and integrated approach to digital we witnessed during the presidential campaign will translate to an average day in the White House. But I think the portents are positive.